Sistine Strategies https://sistinestrategies.com Strategic Marketing & Web Design for Catholic Companies Tue, 19 Jun 2018 20:43:43 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 https://sistinestrategies.com/wp-content/uploads/2018/04/cropped-Sistine-Strategies-Favicon-512-32x32.png Sistine Strategies https://sistinestrategies.com 32 32 Meet William Skuba https://sistinestrategies.com/meet-william-skuba/ https://sistinestrategies.com/meet-william-skuba/#respond Thu, 03 May 2018 21:07:54 +0000 https://sistinestrategies.com/?p=202734

William Skuba

William Skuba

Communications Director

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What is something Catholic companies and ministries struggle with?

Many Catholic businesses seem stuck, unable to share their message in a way which the modern world wants to receive it.

The internet is here to stay, and digital marketing enables passionate Catholics who own businesses and run institutions to reach those who would benefit.

What’s your background as a Catholic, and a specialist?

I graduated from Christendom College with a BA in Political Science and Economics, and became the Director of Marketing at Enable, a digital marketing firm.

I am excited to be shifting my talents from growing small businesses to growing Catholic institutions, helping them to succeed in their missions.

What do you do at Sistine Strategies?

I am the communications director at Sistine, helping our clients to implement their custom strategy guides.

I help them to expand their reach in search engines, as well as through email marketing, advertising campaigns, traditional marketing techniques, and providing reporting and analytics on a monthly basis.

Favorite quote

“My heart is restless until it rests in You.”

St. Augustine

What do you like about working at Sistine?

As a marketer, I love helping small businesses attract leads, grow their businesses, and win their markets.

At Sistine, I can work with an experienced and energetic team of Catholics to grow Catholic businesses and help them for a higher purpose.

What are your top 3 favorite Podcasts/Books?

  • Diary of a Country Priest, by Georges Bernanos
  • Story of a Soul, by St. Thérèse of Lisieux
  • End of the Modern World, Romano Guardini

What’s your spirituality, or your favorite spiritual influence?

Augustinian Spirituality. This method transposes the world of scripture to our situation today—as if the scripture passage is a personal letter from God addressed to each one of us.

The essential element of this spirituality is experiencing a personal relationship with God.

“Digital marketing enables passionate Catholics to reach those who would benefit.”

William

What do you enjoy doing when you are not working?

When I’m not working, I love to spend time with my wife, Michaela, reading, and thinking about business ideas.

I am intensely interested in behavioral and institutional economics, and their applications to business strategy and marketing.

My wife and I also love to explore museums and old estates, and we plan to explore every one in DC.

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Meet Matthew Summers https://sistinestrategies.com/meet-matthew-summers/ https://sistinestrategies.com/meet-matthew-summers/#respond Thu, 03 May 2018 21:02:20 +0000 https://sistinestrategies.com/?p=202726

Matthew Summers

Matthew Summers

SEO Strategist & Technician

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What is something Catholic companies and ministries struggle with?

All too often, I run across Catholic organizations and apostolates that are woefully ignorant of how to spread their good news in this new digital age.

Pope Francis urges us to put digital communications “at the service of an authentic culture of encounter,” but this is impossible unless Catholics are both tech-savvy and full of the spirit of charity.

What’s your background as a Catholic, and a specialist?

I’m a cradle Catholic who homeschooled all the way through high school and went to Christendom College after that.

I’d had a vague interest in computers for a long time before college, but by junior year, with the help of a wonderful internship from Enable Web Design, I was hooked on SEO and digital marketing.

I’ve never looked back!

What is your experience?

An earlier interest in computers and the internet led me to become a web editor for the student magazine at Christendom College.  

At the same time, while studying for a double major in Philosophy and Classical Languages – honing my tendencies both to pay attention to the overall structure and to the details – I was fortunate enough to land an internship with Enable Web Design, which has made me a perfect fit for my role here at Sistine.

Favorite quote

“Angels can fly because they can take themselves lightly.”

G. K. Chesterton

What do you do at Sistine Strategies?

The majority of all traffic that comes to a website is the result of someone pulling out their phone or sitting down at a computer and typing a few words into a search engine, then clicking or tapping on one of the top three results.

My job is to make sure your company is at the top of the results list – which involves researching the proper keywords for your site, making sure they appear appropriately in the site content, optimizing technical details of your site, and building a network of good quality links to let Google know your site is reliable.

What do you like about working at Sistine?

My teammates. I’m truly blessed to be able to work with such a top-performing and smoothly-running team – they’re constantly amazing me with their talents, knowledge, and dedication!

What are your top 3 favorite Podcasts/Books?

  • St. Thomas Aquinas by G. K. Chesterton
  • 33 Days to Morning Glory by Fr. Michael E. Gaitley, MIC
  • Saint John Paul the Great: His Five Loves by Jason Evert

What’s your spirituality, or your favorite spiritual influence?

Definitely Dominican – the Order of Preachers has a motto, “Contemplare et contemplata aliis tradere,” or “To study and hand on to others the fruits of study,” which I aspire to apply to my spiritual, personal, and professional life.

Catholics need to be both tech-savvy and full of the spirit of charity.

Matthew

What do you enjoy doing when you are not working?

It’s a tough decision to pick a favorite activity, but I’d say #1 is reading anything legible that I can get my hands on, particularly works of philosophy and fantasy fiction.

A close second is arguing with my friends about philosophy and fantasy (for example, whether J. R. R. Tolkien’s works are superior to those of C. S. Lewis), and after that hiking and watching sunsets.

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Meet Kayla Newcomb https://sistinestrategies.com/meet-kayla-newcomb/ https://sistinestrategies.com/meet-kayla-newcomb/#respond Thu, 03 May 2018 20:54:31 +0000 https://sistinestrategies.com/?p=202719

Kayla Newcomb

Kayla Newcomb

Director of Content
& Social Media

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What is something Catholic companies and ministries struggle with?

A lot of Catholic businesses struggle with maintaining (or having at all) a healthy online presence.

Many Catholic companies simply don’t have the time, resources, or understanding of the importance of digital content.

I think using social media and online resources are integral tools for the New Evangelization, for growing Catholic businesses, and for appealing to the next generations of Catholic clients and entrepreneurs.

What’s your background as a Catholic, and a specialist?

I have been Catholic since my first months thanks to my supportive parents who brought me and my seven siblings up in the Faith.

I went to Catholic schools for most of my life (plaid skorts and all) and graduated with a degree in English and History from Christendom College in 2016.

The rich tradition of the Church with its centuries of meaningful artistry (in literature, art, and architecture specifically) are things I am very passionate about and inform my work at Sistine regarding both written and visual content production.

Favorite quote

“The world is but a canvas for our imagination.”

-Thoreau

What is your experience?

My past professional experiences have included positions in advancement, marketing, communications, and layout design at Christendom College, Johns Hopkins University, The Catholic Marketing Network, and Enable.

I also have a background in graphic and layout design and an interest in other artistic mediums and creative endeavors.

What do you do at Sistine Strategies?

I am involved with both the creation and management of content, primarily for blogs and social media platforms.

This includes writing and editorial work, aspects of graphics and layout design, and social media engagement, both for Sistine Strategies and our clients.

What do you like about working at Sistine?

At Sistine, I can effortlessly pair my professional skills and aspirations with my Catholic faith.

I like being able to help support the work of other amazing Catholic organizations and individuals.

Also, the name Sistine Strategies evokes certain imagery and allusions that I just love.

Social media and online resources are integral tools for the New Evangelization.

Kayla

What are your top 3 favorite Podcasts/Books?

  • Rediscovering Catholicism by Matthew Kelly
  • The Privilege of Being a Woman by Dr. Alice von Hildebrand
  • Brideshead Revisited by Evelyn Waugh

What’s your spirituality, or your favorite spiritual influence?

I’ve always admired St. Faustina Kowalska. The Diary of Faustina is one of my all-time favorite spiritual readings with its deeply profound message of Divine Mercy.  If you haven’t read it, I strongly encourage that you do.

I would also cite St. Thérèse of Lisieux, one of my confirmation saints, and her book Story of a Soul as a big inspiration and spiritual influence.

I suppose my spirituality is also saturated with my love of modern Catholic writers, ranging from Chesterton and Belloc to O’Connor and Gautreaux.

What do you enjoy doing when you are not working?

I am a self-proclaimed book, movie, and trivia aficionado, I enjoy traveling and taking road trips when I can (which of course includes exploring art museums, beautiful churches, and local historical sites) and spending time with my family and friends.

Other hobbies include, but are not limited to, trying not to be a cliché millennial (…am I failing already if the words “social media” are in my job title?).

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Communications Director  Share this Post  What is something Catholic companies and ministries struggle with? Many Catholic businesses seem stuck, unable to share their message in a way which the modern world wants to receive it. The internet is here...

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Meet Dominic de Souza https://sistinestrategies.com/meet-dominic-de-souza/ https://sistinestrategies.com/meet-dominic-de-souza/#respond Thu, 03 May 2018 20:44:35 +0000 https://sistinestrategies.com/?p=202707

Dominic de Souza

Dominic de Souza

Brand Strategy & Design

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What is something Catholic companies and ministries struggle with?

Catholic business frequently bootstrap their own successes, and that often comes after a long, tortuous road.

This usually means an inability to hire the right expertise to get work done, expertise that improves their credibility and available time.

For me, visual design has become a ministry, mission, and passion.

Providing premier design for print and online needs creates instant credibility, a better user experience, and faster communication. Good design is the difference between a donor and a departure.

Good business only thrives around fantastic customer experiences, and I believe that Catholicism has the vision and the messaging to be leading the world in this. Bishop Barron refers to Catholicism’s ‘radical humanism’, and our unrelenting passion to put our humanity before our profits or products, because that’s what God has done from the beginning.

I’m inflamed with a desire to see Catholic businesses set an example for the rest of the world, the way the early Christians awed the pagans with their witness of Christian love; ‘See how they love each other.’ (Tertullian)

Favorite quote

People don’t always buy the best products and services. They usually buy the products and services that they can understand the fastest.

Donald Miller

What are your credentials/past experience, for working in your position?

I was fortunate to be born a Catholic, and raised in several Catholic rites around the world, from Ukranain Orthodox, to Maronite, to the Extraordinary and Ordinary forms of the Liturgy.

My high school was with Seton Home Study School, and I was privileged to enjoy one year at Christendom College.

Throughout the last decade, I’ve worked almost exclusively with Catholic teams and businesses.

This is the most rewarding grace for me, because together we’re in tune to what it means to live, breathe, and express our beloved Catholicism.

Being a flexible creative gives me the freedom to communicate in the language, focus, and spirituality that each project needs.  

Since starting out in the family business ten years ago, my expertise in everything is self-taught, and learned in the field of experience. I have been extremely lucky to end up with a team like Sistine.

What do you do at Sistine Strategies?

Three key things; brand messaging, websites, and design support.

Building your vision out into a set of tactics that support an overarching strategy starts with a clear understanding of your story. That’s why we take time to listen to you first, and craft a clear brand message. That’s the first step toward positioning yourself in your audience’s mind. It’s also how we ensure that you are memorable.

Your website builds off the ideas and vision for your brand, and follows the principles of good layout, easy conversion, and attractive design. If you don’t have a brand you’re proud of, I learn about your interests and research concepts. My goal is to make you look credible, attractive, and memorable, so that you’re even more excited to drive your mission forward.

Lastly, I provide ongoing website and graphic design support, so that our clients can easily pivot into new opportunities. With graphic design, things like business cards, informational flyers, and pullup banners all match the brand tone and theme we establish with you.

Good business only thrives around fantastic customer experiences, and I believe that Catholicism has the vision and the messaging to be leading the world in this.

Dominic

What do you like about working at Sistine?

Sistine is shaping up to be a dream company, the kind of team I’ve always dreamed of working with. Ever since I took a position in Australia working with Parousia Media, a distributors of the best Catholic content in the world, I’ve hungered for a chance to work with a completely Catholic organization.

I’m fortunate now to be able to work remotely, and through modern technology, remain connected daily to my team and our exciting workflow of projects and ministries.

So far, Sistine is my unique chance to be involved in the future of the Church in the West, in some small way, to be able to design and giftwrap the messages and visions I have been graced to love.

What are your top 3 favorite Podcasts/Books?

  • Word on Fire Podcast
  • Catholic Stuff You Should Know Podcast
  • Everything You Ever Wanted to Know About Heaven – Peter Kreeft
  • The Everlasting Man by G.K. Chesterton

What’s your spirituality, or your favorite spiritual influence?

I don’t know if Chesterton is a spiritual influence, but he’s large enough to be one. I’ve devoured his work once I discovered him in college, in particular Orthodoxy, and ‘The Everlasting Man’.  

Phil 4:8 has become a touchstone for my spirituality, a celebration of God, goodness and beauty wherever it is found, because it can only ever be inspired by Him in any culture, place and time.

St Giuseppe of Cupertino’s simple, honest devotion to Our Lady has long been core to my Faith, St. John Paul II’s engagement with the world an inspiration, and Bl. Pier Giorgio Frassatti’s hilarity my goal.

Bishop Barron’s approach to beauty and re-orienting discussions around the bigger picture is something I deeply admire and work to emulate.

What do you enjoy doing when you are not working?

When not working, I have a cornucopia of projects and hobbies.

I’m a binge reader, so my Kindle is constantly stacked with previews and new books I’m devouring. Everything from non-fiction in marketing and branding, to spirituality like Houselander, Kreeft, and Balthasar, to archaeoastronomy and ancient cultures, to epic fantasy and science fiction novels. Don’t even get me started on my Netflix playlist.

My prime hobby is creative writing, pursuing a lifelong journey of being a self-published novelist for children and teens. I started at 13 with my first novel, and don’t ever intend to give up. My latest writings are blogging regularly with Enable on branding, and chipping away at my new book on how to be a storytelling brand.

My wife and daughter are my life, and when not talking long walks on weekends, I’m cooking pots of cauliflower-leek soup, and homemade hot wings.

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Meet Jeremy Minick https://sistinestrategies.com/meet-jeremy-minick/ https://sistinestrategies.com/meet-jeremy-minick/#respond Thu, 03 May 2018 20:24:07 +0000 https://sistinestrategies.com/?p=202697

Jeremy Minick

Jeremy Minick

Business Development
& Lead Strategist

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What is something Catholic companies and ministries struggle with?

Catholic businesses and organizations struggle to build and execute a strategy that connects their mission and message to the audience they want to hear it.

They have a mission they’re passionate about and often a team of supporters behind them. But passion without a clear strategy is like motor boat with no compass.

Catholic businesses and organizations also struggle to leverage the connectivity and shareability of the internet.

They often have a powerful and beautiful mission, but lack the digital framework to push and promote their message so that hundreds, thousands, and even millions can join in their mission.

What do you do at Sistine Strategies?

I am the business development director and lead strategist at Sistine Strategies. I focus on building and developing relationships with Catholic business owners, organization directors, speakers, bloggers, and other thought leaders.

In developing these relationships, my goal is to foster a collaborative network of Catholic leaders focused on improving communication within the Church and to the world.

As the Lead Strategist, my goal is to collect the most effective communication strategies in order to help Catholic businesses, organizations and individuals spread their mission and the Truth of the Church.

Favorite quote

“What we do in life echoes in eternity”

Gladiator

What is your background and experience?

I graduated from Christendom College with a degree in Philosophy. Right out of college, I started my marketing firm, Enable, focused on helping small business grow their business and win their market.

While I’m a millennial (a word with wretched connotations), I have a passion and skill for taking traditional “communications” wisdom and combining them with modern strategies and tactics.

What do you like about working at Sistine?

Building strategies and marketing for small businesses is my passion. Getting to do this for explicitly Catholic business and organizations is simply icing on the cake.

Working with mission-driven Catholics is inspiring and helping them to spread their mission is rewarding.

Sistine Strategies allows me to combine the love of my faith with my passion for strategic marketing.

“Catholic businesses often have a powerful and beautiful mission, but lack the digital framework to push and promote their message”

Jeremy

What are your top 3 favorite Podcasts/Books?

  • The Everlasting Man by G.K. Chesterton
  • Word On Fire Podcast by Bishop Barron
  • Mere Christianity – C.S. Lewis (Love this one)

What’s your spirituality, or your favorite spiritual influence?

Ignatian Spirituality.  Jesuit Father James Martin summarizes it well when he said: “Ignatian spirituality is focused on finding God in all things.”

What do you enjoy doing when you are not working?

Spending time with family and friends is what it’s all about for me. My wife, Mary, and three boys (Vincent, Henry, and ‘Coming Soon’) give me joy and purpose every day as I aim to make myself and the world around me the best reflection of heaven I can.

Coaching and playing sports is also a huge part of my life. Sports are filled with tests of stamina, commitment, perseverance, teamwork, and dedication.

These same challenges arise constantly in the spiritual life, which makes combining sports with faith a necessary and rewarding endeavor.

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Meet Paola Ciskanik https://sistinestrategies.com/meet-paola-ciskanik/ https://sistinestrategies.com/meet-paola-ciskanik/#respond Thu, 03 May 2018 17:01:42 +0000 https://sistinestrategies.com/?p=202623

Paola Ciskanik

Paola Ciskanik

Account Manager

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What is something Catholic companies and ministries struggle with?

I believe it is too tempting to stay in our Catholic comfort zone.  

We as business owners can find messaging that resonates with those like ourselves who have found joy in discovering our relationship with Christ.  

However, the world is in great need of this Joy and we need to find the messaging that resonates with those outside the Church to draw them into this JOY.  

We have the fullness of Truth! We need to be ready to be very uncomfortable, and still enter into kind and merciful dialogue with those who have been wounded, have major misconceptions, or have never heard this message of Hope and Truth!

What’s your background as a Catholic, and a specialist?

I am a revert to the faith.  I was part of that “lost” generation that was not catechized.  

However, I firmly believe it was through the prayers of my Catholic grandmothers and an invitation by my husband that led me back home.  

My faith is living and growing and the honor I have had to home educate my seven children has fortified, and energized my faith in new and profound ways!

Favorite quote

“Have Courage and be Kind”

Cinderella

 What is your experience?

Right after college I began my career as a Chemical Engineer for the DuPont Company, running multi-million dollar projects for 7+ years as a Scientist, Researcher and Project Management Engineer.

Then I was blessed to answer the call to my vocation, getting married and in turn became a SAHM of 7 children. I began homeschooling them as the oldest started first grade. At that time, it became apparent that there was a real need for a Catholic Classical curriculum provider, so I dusted off my business skills.

With my spirit of entrepreneurship, leadership, vision, clarity, organizational and management skills I built from the ground up a successful 7 figure business that had the honor to serve thousands of Catholic families growing in faith and educating their children at home.

As my children began graduating from college and leaving the nest, I was often asked about my business knowledge serving the Catholic market.

Before I knew it, I was off and running towards another blessed adventure to get back into the workforce full time and utilize my business development skills.

This played out most recently in my role as VP of Business Development for the Catholic Marketing Network two years ago.

In addition to coaching Catholic homeschooling parents, I now work to coach Catholic businesses!

It is a servant’s heart that leads me each day to serve others who long to bring Truth and Beauty to a hungry world.

We need to be ready to enter into kind and merciful dialogue with those who have been wounded, have major misconceptions, or have never heard this message of Hope and Truth!

Paola

What do you do at Sistine Strategies?

I am an Account Manager working with clients to articulate their strategy to get their message and ministry out to the world, to bring about a new springtime of evangelization.

What do you like about working at Sistine?

The people!  I am super excited by the team and the core beliefs and principles they live and stand by.  

They inspire me to immerse myself in the culture as to understand the dynamics and motivations of this generation in order that we can inspire transformation towards Truth, Beauty and Goodness!

What are your top 3 favorite Podcasts/Books?

  • Word on Fire Show and Daily Meditations by Bishop Barron
  • Blessed is She, the podcast
  • Brideshead Revisited by Evelyn Waugh
  • Till We Have Faces by CS Lewis
  • Lay Siege to Heaven and Glorious Folly by Louis De Wohl
  • Anything by Fulton Sheen

What’s your spirituality, or your favorite spiritual influence?

I am drawn to the Carmelites.  I was first drawn to St. Therese in my reversion and in my spiritual growth grew to love St. Teresa of Avila and St. Teresa Benedicta as well as Mother Teresa who was also influenced by their spirituality!

What do you enjoy doing when you are not working?

I am a bibliophile and can never get enough of reading.  I enjoy many genres, books of spirituality, business, education, creativity and love to escape within the pages of a good travel journal as well as a really great novel, just nothing scary or dark!!

I also love movies, good thoughtful ones, and I am a sucker for romantic comedy!

I also love American History and all things in that period (particularly the Colonial Period), including Williamsburg. I have a dream of being a docent at the Millinery house (love to sew too).

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Meet William Skuba

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Director of Content & Social Media  Share this Post  What is something Catholic companies and ministries struggle with? A lot of Catholic businesses struggle with maintaining (or having at all) a healthy online presence. Many Catholic companies...

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